UNVEILING THE UNCONVENTIONAL

An editorial shoot produced by Closet Case Dubai

 

Amidst the bustling streets of Deira, Dubai, a curious and daring tale unfolded - the unexpected union of fashion and chaos.

It all started with the bizarre thought of juxtaposing luxury in the gritty neighborhood. Crazy? But there was something intriguing about the idea.

Why stick to the usual pristine settings when fashion could shine amidst the reality of a suburb in Dubai? Why not merge the innovative and expensive with the raw and authentic? A rebellion against societal norms, a challenge to the ordinary.

 

Dubai's contemporary facade, clashing with Deira's unpolished charm, creating a visual tension perfect for our narrative. We wanted elegance to thrive amidst the chaos. 

Ziggy Chen T-shirt and Trousers, available at Closet Case Dubai Mall

The clothes we picked were far from ordinary. One off pieces with a captivating charm that perfectly matched the mysterious vibe of Deira. Both, extraordinary and unusual, each with it's own magic. The threads weaving the clothes, and the bricks of the buildings; both telling stories. 

 

As we moved into the lively streets, a beautiful transformation occurred. Our clothes effortlessly fit in with the energetic bustle, forming a captivating blend of grace amid the lively surroundings. 

Jan Jan Van Essche Trousers, D.hygen Shirt, Boris Bidjan Saberi shoes, Taglio Vivo. Available at Closet Case Dubai Mall 

Beyond the surface glamour, we discovered Deira's true allure - it wasn't about perfection, but life's authentic essence. Our unconventional fashion shoot became a tribute to this beauty of imperfection.

Greg Lauren Hoodie and Shorts, available at Closet Case Dubai Mall

 

Fashion embraced its new identity - In the lively streets of Deira, fashion found its wild soulmate. The real world.

 

Bag by Taglio Vivo, available at Closet Case Dubai Mall